Concept and script
We develop a treatment, message and scenes that present the product or service clearly, without unnecessary detail.
MID FILM / Commercial production
Commercial production in Riyadh
A strong commercial turns a brand’s message into a clear visual story worth watching. At MID FILM, we develop the concept and produce the commercial, from script and planning to filming, editing and platform versions.
Saudi roots. Open horizons.The message comes before the camera.
We need to know what the brand wants to say, to whom, and where the commercial will appear. A short mobile product ad differs from a larger campaign film or TV spot. We make these decisions before filming so the idea is practical and the deliverables fit their intended use.
Read: How to choose a commercial production company ↗02 / Our process
From idea to image.
We shape the scope around your goals and requirements, then agree on the steps and deliverables before production.
Production and filming
We choose the visual approach, locations, lighting and camera movement to suit the idea and budget.
Editing and versions
We bring picture, sound and colour together, and prepare versions for the agreed dimensions and platforms.
03 / Behind the frame
Behind the commercial
The final image depends on decisions before, during and after filming. We agree early on the duration, message, formats and revision rounds so everyone knows what will be delivered.
04 / Selected work
See the work before you decide.
Discover our visual approach and direction through MID FILM’s work.
05 / Before we begin
Details that matter from the start.
What information helps you quote for a commercial?
The goal, audience, platforms, duration and target date, along with locations, products, talent and required versions.
Does one version suit every platform?
Not always. Different dimensions, durations and text placement may call for separate planning and versions from the outset.
When should the concept be approved?
Ideally, the message, script and visual direction are approved before scheduling the shoot. Major concept changes afterwards may affect the schedule and scope.
Let’s plan your project.
Share your project type, goal, audience and target date. We’ll start with the idea and define the right production scope.
Send your project details