1. What is the primary goal of this video
Message: What is the main message you want to convey through this video? Is it to inform, promote a product, raise awareness, or entertain
Metrics: What metrics will you use to evaluate the success of the video? (e.g., number of views, shares, comments, increased sales or inquiries).
2. Who is your target audience
Demographics: Who is the target audience in terms of age, gender, geographical location, and social class
Interests: What are the key interests of your target audience? Do they prefer educational, entertaining, or motivational content
Platforms: Which platforms does your target audience use most often? (e.g., YouTube, Instagram, TikTok, LinkedIn)
Tone: Based on your audience, do you prefer the video to be formal, informal, fun, or serious
3. What is the desired video length
Duration: What is the ideal video length? Is there a specific time limit you want to stick to (e.g., less than 1 minute, 3 minutes, or longer)
Multiple Versions: Do you want to produce different versions of the video with varying lengths for different platforms
4. What are examples or references that inspire you
Specific Examples: Do you have any specific examples of videos or advertisements that inspire you? These could be videos you’ve seen online or from previous campaigns.
What caught your attention?: What elements attracted you to these videos? (e.g., cinematography, editing, script, visual or sound effects).
5. What is the main message of the video, and how should it be delivered
Key Points: What are the main points or ideas that need to be included in the video
Style of Presentation: Should the message be direct and explicit, or would you prefer it to be subtle and require some reflection
6. Do you have a pre-written script, or do you need scriptwriting services
Ready Script: If you have a pre-written script, please share it with us.
7. What techniques should be used in the production
Style of Direction: What type of production style do you envision for the video? (e.g., dramatic, documentary, comedic, animated).
Specific Techniques: Are there specific techniques you would like to use, such as drone shots, slow motion, special effects, or 360-degree filming
Colors and Lighting: Do you have a specific color scheme in mind for the video? What kind of lighting atmosphere do you prefer (e.g., daylight, night scenes, natural light, or studio lighting)?
8. Does the video require actors or voice talent
Actors: Would you like to use real actors in the video
Actor Specifications: If yes, do you have specific criteria for selecting the actors (e.g., age, gender, appearance, cultural background)
Voiceover: Does the video require a voiceover? If yes, do you have preferences for the type of voice (e.g., male, female, young, deep voice)
9. What are the required filming locations or scenes
Specific Locations: Do you have specific locations where you want the video to be shot? (e.g., outdoor location, natural landscapes, office, factory).
Types of Scenes: Are there specific scenes you would like to capture (e.g., night shots, fast-paced action, indoor settings, outdoor shots)
10. What is the production timeline and delivery schedule
Delivery Deadline: What is the final delivery deadline for the video? Is there a strict timeline to follow
Reviews: Will you require periodic reviews during the production process? (e.g., reviewing the script, the first video cut, and final approval).
Production Phases: Are there specific production phases you would like to follow or modify
11. What are the technical and production requirements
Video Resolution: What video resolution do you need? For example: Cinematic quality or 6K, 8K, 12K, 17K, Full HD 1080p, UHD, 4K
Aspect Ratio: Do you need specific aspect ratios for the video depending on the platform it will be shown on (16:9, 1:1, 9:16)
Sound and Music: Are there specific music or sound effects you want to include? Do you need professional sound recording or royalty-free music
12. Are there any restrictions or special requirements to consider
Content Restrictions: Are there any elements you want to avoid in the video? (e.g., sensitive topics, violent scenes, or specific types of content).
Cultural and Religious Considerations: Are there any cultural or religious considerations that should be respected in the video
13. Do you need to include a logo or brand marks in the video?
Brand Inclusion: Do you want to include your company’s or product’s logo in the video? If yes, where would you like it to appear (at the beginning, end, or throughout the video)?
Brand Guidelines: Do you have specific guidelines on how the logo should appear (e.g., colors, size, placement)
14. What is the allocated budget for the project
Budget Details: Do you have a specific budget for this project? (Knowing the budget helps define the scope of work and select the appropriate techniques and tools).
Budget Allocation: Do you want to allocate the budget across different phases (filming, editing, visual effects, music), or prefer a single comprehensive budget for the entire project?
15. Do you require any additional services post-production
Promotion and Distribution: Would you like to support the video with a marketing campaign on social media or other platforms after production
Additional Videos: Do you need short videos or supplementary content related to the main video (e.g., short stories, promotional videos, or social media content)?
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